BEAF sent Ric a number of concept designs for logo’s. Ric passed the designs around all of the stakeholders who did not like any of the concepts, so, back to the drawing board! BEAF began to develop another range concepts for approval by the CharityCoin board. BEAF also began the development of a first draft website. The website was filled with content, with very limited design.

By filling the website with content, BEAF were able to distil the salient points from all of the information provided by the stakeholders of CharityCoin, and begin to formulate all that information into concise messaging. This messaging would then be transposed onto a phase2 website, which would then be adorned with the creative.