Got some awesome client feedback today! The CharityCoin website is looking ace. It has some great features, and great impact, which resonated with Ric. Just hope the CharityCoin Board also like the website and the logo too!

BEAF will be submitting some new logo designs and revisions to the CharityCoin Board, as well as some business card designs, which will enable Ric to begin to spread the word about

BEAF is so excited and pumped about the designs and working on finalizing the brand positioning, before implementing all the functionality into the back end of the site which will hopefully enable CharityCoins first coin to be produced (can’t wait for that moment).

Great client feedback is surely the best Christmas present anyone could ask for!



More Creative

A Saturday! Yuck, who likes working on a Saturday? Nik and Nik, founders of BEAF have been working on the designs submitted by the design team and refining them, so that a large body of work can be submitted to the CharityCoin board on the 27th of December. Should be a good day as BEAF are presenting logo’s, website and creative marketing brochures for CharityCoin.

We can’t wait to see what they think of all the work!

Concept Designs #2!

BEAF designers spent the day formulating and designing a range of Phase 2 concept logo designs for CharityCoin. Some we are happy with, but interestingly, the best seem to be plain text logo’s rather than any based on imagery and hidden semantics.

It will be interesting to see what the CharityCoin Board make of the new designs!

Concept Designs

BEAF sent Ric a number of concept designs for logo’s. Ric passed the designs around all of the stakeholders who did not like any of the concepts, so, back to the drawing board! BEAF began to develop another range concepts for approval by the CharityCoin board. BEAF also began the development of a first draft website. The website was filled with content, with very limited design.

By filling the website with content, BEAF were able to distil the salient points from all of the information provided by the stakeholders of CharityCoin, and begin to formulate all that information into concise messaging. This messaging would then be transposed onto a phase2 website, which would then be adorned with the creative.

Stumbling Blocks!

BEAF sent Ric an update to tell him that the brand research would be delivered in the coming week. BEAF update clients on a monthly basis, and this is something we had not discussed with Ric Johnson. Ric felt aggrieved that BEAF had not been in contact since the 22nd of November and decided to terminate the contract with BEAF.

After discussion with the client, BEAF and Ric decided to move forward in a more collaborative fashion, detailing weekly and fortnightly updates on the progress of CharityCoin. Phew! Onto branding.